Andalucía activates free digital tourism training plan for professionals in the industry

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The regional government scheme, christened Elevate, includes thirteen introductory courses in skills such as Artificial Intelligence, Big Data and cybersecurity

Pilar Martínez

Malaga

Friday, 26 December 2025, 12:23

The Junta de Andalucía has activated a digital tourism training plan that will incorporate thirteen free courses for professionals in the sector in the region. The programme, christened Elevate, has been promoted by the regional ministry of tourism with the aim of improving digital employability, the competitiveness of businesses and the adaptation of the sector to a more technological and demanding environment. Registration for these first 13 courses is now open.

The challenge of the regional government with this plan, framed in Andalucía Nexus together with Sandetel and with the support of the Next Generation European funds, is to train 3,000 professionals in the Andalusian tourism sector through these specialised courses, free of charge, inclusive and entirely online.

Professionals will be able to qualify in skills such as cloud tools for productivity improvement, secure tourism, cybersecurity and data protection, digital marketing, social media strategies and branding, digital ecotourism, or digital promotion in rural and sustainable destinations, as well as business intelligence for target="_blank">nexus.andalucia.org/en/lab/elevate/